Author: TRAVEL WITHOUT PLASTIC
It’s one thing to be making changes to reduce waste and sometimes it’s another entirely to get your guests involved, especially if it requires additional effort on their part.
It can be frustrating to read headlines about how many people want to see businesses reduce unnecessary single-use plastic consumption only to find that when you do actually take steps to make that happen you start to receive complaints.
Very often, these challenges can be easily overcome with good communications but it can be tricky to get this right. There is no “one communication style” fits all answer, it’s going to be a matter of trial and error to see what works best with your customer demographic, but there are some common themes when it comes to over-arching approaches that work.
Before you start thinking about communications approaches, make sure that you are 100% clear on your waste and plastic reduction strategy.
Read the full article here