{"id":16005,"date":"2022-09-27T10:46:09","date_gmt":"2022-09-27T09:46:09","guid":{"rendered":"https:\/\/inspireglobal.travel\/?p=16005"},"modified":"2022-12-22T18:43:58","modified_gmt":"2022-12-22T18:43:58","slug":"gutes-geschaft-ist-gutes-geschaft","status":"publish","type":"post","link":"https:\/\/inspireglobal.travel\/de\/2022\/09\/27\/good-business-is-good-business\/","title":{"rendered":"Gutes Gesch\u00e4ft ist gutes Gesch\u00e4ft"},"content":{"rendered":"
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Abgesehen davon, dass dies zweifellos das Richtige (und Wesentliche) ist, gibt es starke kommerzielle Argumente, um den Tourismus mit positiver Wirkung ganz oben in Ihre Gesch\u00e4ftspriorit\u00e4ten zu setzen. Ich predige vielleicht den Bekehrten, aber f\u00fcr Skeptiker sollte es sicherlich nicht als Opfer angesehen werden, und ich w\u00fcrde argumentieren, dass es Ihr Endergebnis sp\u00fcrbar steigern kann.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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F\u00fcr ein wachsendes Segment der Verbraucher und des Handels sind Nachhaltigkeit und Ethik Teil der Kaufentscheidung, ein direkter Wunsch, nichts Sch\u00e4dliches zu tun und einen positiven Beitrag zu leisten. Ein k\u00fcrzlich <\/span>YouGov-Umfrage<\/span><\/a> ergab, dass zwei von f\u00fcnf Verbrauchern weltweit (44%) sagen, dass sie versuchen, nur bei sozial und \u00f6kologisch verantwortlichen Unternehmen einzukaufen. Eine Safari-Lodge, die Naturschutzinitiativen und Umweltma\u00dfnahmen hat und die lokale Gemeinschaft unterst\u00fctzt, hat also eine klare Nachfrage von einem bedeutenden Segment des Marktes.<\/span><\/p>

ABER es gibt einen ebenso m\u00e4chtigen Faktor, der unter der Oberfl\u00e4che sitzt und dar\u00fcber hinausgeht, und das ist <\/span>vertrauen<\/span><\/i>. Unternehmen, die eine ethische und verantwortungsbewusste Agenda verfolgen, haben <\/span>Integrit\u00e4t <\/span><\/i>als zentraler Wert, ein wichtiger Beitrag zum Vertrauen \u2013 der Erfolg oder Misserfolg einer Marke basiert auf dem Vertrauen der Verbraucher. Dieser Wert der Integrit\u00e4t \u00fcbertr\u00e4gt sich auch direkt auf die Mitarbeiter und hilft Ihnen, talentierte, hochkar\u00e4tige Mitarbeiter anzuziehen und zu halten. Ihre Mitarbeitermarke und letztendlich Ihr Endergebnis profitieren.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wenn Sie ein Gesch\u00e4ftsinhaber sind, k\u00f6nnen Sie irgendwann erw\u00e4gen, Ihr Unternehmen zu verkaufen oder Investitionen anzuziehen. Der Wert Ihres Unternehmens wird durch seine Rentabilit\u00e4t und einen \u201emehrfachen\u201c Faktor bestimmt \u2013 seine F\u00e4higkeit, weiterhin profitabel zu sein, und sein Wachstumspotenzial. Unternehmen werden in der Regel von gr\u00f6\u00dferen Unternehmen oder Investmentgesellschaften aufgekauft. Beide haben, sicherlich in Gro\u00dfbritannien und auch anderswo, viel st\u00e4rker formalisierte ESG-Kriterien (Environmental Social Governance), an die sie sich halten m\u00fcssen, sodass Ihr ethisches Gesch\u00e4ft f\u00fcr sie attraktiv sein wird. Dar\u00fcber hinaus bedeutet der Aufstieg des ethischen Investierens, dass Ihr Unternehmen einen noch gr\u00f6\u00dferen Wert hat und sogar Teil eines ethischen Fonds sein k\u00f6nnte. Ein gutes Gesch\u00e4ft bedeutet, dass Ihr \u201eMultiple\u201c h\u00f6her ist \u2013 Ihr Gesch\u00e4ft ist mehr wert.<\/span><\/p>

\u201eEin Unternehmen, das nachweisen kann, dass es einen \u00f6kologischen oder sozialen Nutzen schafft, wird in zunehmendem Ma\u00dfe h\u00f6her bewertet als Unternehmen, die dies nicht k\u00f6nnen. Investmentpartner schauen oft \u00fcber die reinen Finanzkennzahlen hinaus, um sich sicher zu sein, dass das Wachstum auf nachhaltige Weise erzielt wird.\u201c <\/span><\/i>Partner f\u00fcr Wachstumskapital<\/span><\/i><\/a> (Private-Equity-Gesch\u00e4ft)<\/span><\/i><\/p>

Reisen mit positiven Auswirkungen sind ein gutes Gesch\u00e4ft.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Geschrieben von Jim Millward<\/p>

Wenden Sie sich f\u00fcr weitere Hilfe bei Marketingstrategien und praktischer Unterst\u00fctzung an Jim Millward unter Fichte Marketing<\/a><\/span><\/p>

Beitragende Mitglieder sind f\u00fcr die Richtigkeit der Inhalte verantwortlich, die zum Feed innerhalb des Inspire Global Members Marketplace beigetragen werden<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Setting aside that it\u2019s undoubtedly the right (and essential) thing to do, there are powerful commercial arguments to put positive impact tourism high up in […]<\/p>\n","protected":false},"author":1,"featured_media":16011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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