{"id":13838,"date":"2022-07-21T11:07:25","date_gmt":"2022-07-21T10:07:25","guid":{"rendered":"https:\/\/inspireglobal.travel\/?p=13838"},"modified":"2022-08-17T11:23:04","modified_gmt":"2022-08-17T10:23:04","slug":"ecollectives-por-que-todas-las-empresas-deben-etiquetar-carbono-sus-productos","status":"publish","type":"post","link":"https:\/\/inspireglobal.travel\/es\/2022\/07\/21\/ecollectives-why-every-business-should-carbon-label-their-products\/","title":{"rendered":"ecollective's Por qu\u00e9 todas las empresas deben etiquetar con carbono sus productos"},"content":{"rendered":"
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\u00bfQu\u00e9 es una etiqueta de carbono?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Las etiquetas de carbono son un n\u00famero simple y \u00fanico que le indica la huella de carbono de ese producto. Casi todo lo que hacemos genera emisiones de carbono y, por defecto, tiene una huella de carbono.<\/p>

Las etiquetas de carbono nos dicen cu\u00e1l es esa huella.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00bfCu\u00e1l es el punto en una etiqueta de carbono?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estamos en una crisis clim\u00e1tica y todos necesitamos reducir nuestra huella de carbono. El problema es que por el momento nadie sabe realmente si lo que compra tiene una gran huella o no.

Una etiqueta de carbono ayuda a evitar conjeturas y falsas ideas preconcebidas. Al igual que las etiquetas de nutrici\u00f3n de los alimentos, les dicen a los consumidores los n\u00fameros de carbono en un producto. Esto nos permite tomar decisiones informadas sobre el impacto ambiental de lo que compran.

Si est\u00e1 preparando un curry, es posible que sepa que es mejor evitar la carne de res, pero una etiqueta de carbono le dir\u00e1 que las gambas tambi\u00e9n tienen una alta huella de carbono. As\u00ed que es mejor optar por el pollo, o idealmente por las verduras.

Tambi\u00e9n lo ayuda a realizar un seguimiento de las mejoras a medida que comienza a descarbonizar su negocio.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00bfPor qu\u00e9 los consumidores quieren etiquetas de carbono?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A medida que crece la conciencia y el compromiso con la crisis clim\u00e1tica, m\u00e1s y m\u00e1s personas quieren medir y reducir su huella de carbono. Dado que el lavado verde se est\u00e1 extendiendo por todas las industrias y los consumidores cada vez m\u00e1s inteligentes (particularmente la infame Generaci\u00f3n Z), los n\u00fameros son una forma simple y objetiva de comunicar su sostenibilidad.<\/p>

trabajamos con Cual<\/span>? <\/a>quien descubri\u00f3 que alrededor de la mitad de los consumidores elegir\u00edan unas vacaciones m\u00e1s respetuosas con el planeta si la opci\u00f3n estuviera disponible.<\/p>

Cuando tantos productos afirman ser sostenibles, \u00bfc\u00f3mo pueden los consumidores tomar una decisi\u00f3n m\u00e1s informada? El etiquetado de carbono facilita la toma de decisiones sostenibles.

Este es un ejemplo de d\u00edas festivos etiquetados con carbono de nuestro trabajo con desierto escocia<\/a><\/span>:<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pero, \u00bfqu\u00e9 hay para mi negocio?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El etiquetado de carbono es una manera simple y f\u00e1cil de demostrar que a su empresa le importa. Es un enfoque honesto y transparente de la sostenibilidad. Todos tenemos una huella de carbono, ponerle una etiqueta le dice a tus clientes que te est\u00e1s apropiando de la tuya. Como dice nuestro fundador, Charlie:

\u201cAlrededor de 70% de empresas con las que trabajamos incorporan el etiquetado de carbono en su estrategia. Y tiene sentido. Si como empresa quiere reducir su huella, quiere que sea m\u00e1s f\u00e1cil para los clientes encontrar sus productos bajos en carbono\u201d.<\/em>

Marca de leche de origen vegetal, Avena<\/span>,<\/a> ha allanado el camino en la industria de alimentos y bebidas con sus envases ic\u00f3nicos y audaces campa\u00f1as publicitarias. Pero las etiquetas de carbono no son solo para las leches de avena: cada vez m\u00e1s empresas se dan cuenta de que no solo es bueno para el planeta, sino tambi\u00e9n para los negocios. Es por eso que las etiquetas de carbono est\u00e1n aqu\u00ed para quedarse. Gran bateador Unilever<\/a><\/span>, propietaria de los helados Magnum y la mayonesa Hellman, est\u00e1 trabajando actualmente para introducir etiquetas de carbono en sus 75.000 productos. Muchos predicen que las etiquetas de carbono pronto ser\u00e1n tan comunes como los equivalentes nutricionales.

La medici\u00f3n de la huella de carbono de cada producto le muestra d\u00f3nde puede reducir las emisiones. Las etiquetas de carbono pueden formar una parte clave del plan m\u00e1s amplio de reducci\u00f3n de carbono de su empresa.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Entonces, \u00bfc\u00f3mo son realmente las etiquetas de carbono?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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pedido<\/a><\/span> incluir el impacto de carbono de sus prendas de vestir.

Linea de tren<\/span><\/a> ahora mostrar el CO2 de cada viaje.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

What’s a carbon label? Carbon labels are a simple, single number that tell you the carbon footprint of that product. Nearly everything we do causes […]<\/p>\n","protected":false},"author":1,"featured_media":13847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[58,47],"tags":[42,43,46,44,45],"class_list":["post-13838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carbon-footprint","category-climate-change","tag-climate-change","tag-climate-emergency","tag-climate-plan","tag-save-the-planet","tag-tourism-declares"],"yoast_head":"\necollective's Why every Business should Carbon Label their Products - Inspire Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspireglobal.travel\/es\/2022\/07\/21\/ecollectives-por-que-todas-las-empresas-deben-etiquetar-carbono-sus-productos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ecollective's Why every Business should Carbon Label their Products - Inspire Global\" \/>\n<meta property=\"og:description\" content=\"What’s a carbon label? 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