{"id":13838,"date":"2022-07-21T11:07:25","date_gmt":"2022-07-21T10:07:25","guid":{"rendered":"https:\/\/inspireglobal.travel\/?p=13838"},"modified":"2022-08-17T11:23:04","modified_gmt":"2022-08-17T10:23:04","slug":"ecollectives-pourquoi-chaque-entreprise-devrait-etiqueter-carbone-leurs-produits","status":"publish","type":"post","link":"https:\/\/inspireglobal.travel\/fr\/2022\/07\/21\/ecollectives-why-every-business-should-carbon-label-their-products\/","title":{"rendered":"ecollective Pourquoi chaque entreprise devrait \u00e9tiqueter ses produits au carbone"},"content":{"rendered":"
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Qu'est-ce qu'une \u00e9tiquette carbone ?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les \u00e9tiquettes carbone sont un simple num\u00e9ro unique qui vous indique l'empreinte carbone de ce produit. Presque tout ce que nous faisons g\u00e9n\u00e8re des \u00e9missions de carbone et, par d\u00e9faut, a une empreinte carbone.<\/p>

Les \u00e9tiquettes carbone nous indiquent quelle est cette empreinte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A quoi sert une \u00e9tiquette carbone ?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous sommes dans une crise climatique et nous devons tous r\u00e9duire notre empreinte carbone. Le probl\u00e8me est qu'\u00e0 l'heure actuelle, personne ne sait vraiment si ce qu'il ach\u00e8te a une empreinte importante ou non.

Une \u00e9tiquette carbone permet d'\u00e9viter les conjectures et les fausses id\u00e9es pr\u00e9con\u00e7ues. Comme les \u00e9tiquettes nutritionnelles des aliments, elles indiquent aux consommateurs le nombre de carbone d'un produit. Cela nous permet de prendre des d\u00e9cisions \u00e9clair\u00e9es sur l'impact environnemental de ce qu'ils ach\u00e8tent.

Si vous pr\u00e9parez un curry, vous savez peut-\u00eatre qu'il est pr\u00e9f\u00e9rable d'\u00e9viter le b\u0153uf, mais une \u00e9tiquette carbone vous indiquera que les crevettes ont \u00e9galement une empreinte carbone \u00e9lev\u00e9e. Il vaut donc mieux opter pour du poulet, ou id\u00e9alement des l\u00e9gumes.

Il vous aide \u00e9galement \u00e0 suivre les am\u00e9liorations lorsque vous commencez \u00e0 d\u00e9carboniser votre entreprise.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pourquoi les consommateurs veulent-ils des \u00e9tiquettes carbone ?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alors que la prise de conscience et l'engagement face \u00e0 la crise climatique augmentent, de plus en plus de personnes souhaitent mesurer et r\u00e9duire leur empreinte carbone. Avec l'\u00e9coblanchiment qui s\u00e9vit dans toutes les industries et les consommateurs de plus en plus avertis (en particulier la tristement c\u00e9l\u00e8bre g\u00e9n\u00e9ration Z), les chiffres sont un moyen simple et objectif de communiquer votre durabilit\u00e9.<\/p>

Nous avons travaill\u00e9 avec Qui<\/span>? <\/a>qui a constat\u00e9 qu'environ la moiti\u00e9 des consommateurs choisiraient des vacances plus respectueuses de la plan\u00e8te si l'option \u00e9tait disponible.<\/p>

Alors que tant de produits pr\u00e9tendent \u00eatre durables, comment les consommateurs peuvent-ils faire un choix plus \u00e9clair\u00e9\u00a0? L'\u00e9tiquetage carbone facilite les choix durables.

Voici un exemple de vacances labellis\u00e9es carbone issues de notre travail avec D\u00e9sert Ecosse<\/a><\/span>:<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mais qu'y a-t-il pour mon entreprise\u00a0?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'\u00e9tiquetage carbone est un moyen simple et facile de d\u00e9montrer que votre entreprise s'en soucie. C'est une approche honn\u00eate et transparente de la durabilit\u00e9. Nous avons tous une empreinte carbone, mettre une \u00e9tiquette dessus indique \u00e0 vos clients que vous vous appropriez la v\u00f4tre. Comme le dit notre fondateur, Charlie :

\u00ab Environ 70% des entreprises avec lesquelles nous travaillons int\u00e8grent l'\u00e9tiquetage carbone dans leur strat\u00e9gie. Et c'est logique. Si, en tant qu'entreprise, vous souhaitez r\u00e9duire votre empreinte, vous souhaitez permettre aux clients de trouver plus facilement vos produits \u00e0 faible \u00e9mission de carbone.\u00a0\u00bb<\/em>

Marque de lait v\u00e9g\u00e9tal, Oatly<\/span>,<\/a> a ouvert la voie dans l'industrie alimentaire et des boissons avec ses emballages embl\u00e9matiques et ses campagnes publicitaires audacieuses. Mais les \u00e9tiquettes carbone ne concernent pas seulement les laits d'avoine - de plus en plus d'entreprises se rendent compte que c'est non seulement bon pour la plan\u00e8te, mais aussi bon pour les affaires. C'est pourquoi les \u00e9tiquettes carbone sont l\u00e0 pour rester. Gros frappeur Unilever<\/a><\/span>, propri\u00e9taire de la cr\u00e8me glac\u00e9e Magnum et de la mayonnaise Hellman's, travaille actuellement \u00e0 l'introduction d'\u00e9tiquettes carbone sur ses 75 000 produits. Beaucoup pr\u00e9disent que les \u00e9tiquettes carbone seront bient\u00f4t aussi courantes que les \u00e9quivalents nutritionnels.

La mesure de l'empreinte carbone de chaque produit vous montre o\u00f9 vous pouvez r\u00e9duire les \u00e9missions. Les \u00e9tiquettes carbone peuvent constituer un \u00e9l\u00e9ment cl\u00e9 du plan plus large de r\u00e9duction des \u00e9missions de carbone de votre entreprise.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alors, \u00e0 quoi ressemblent r\u00e9ellement les \u00e9tiquettes carbone\u00a0?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asket<\/a><\/span> inclure l'impact carbone de leurs produits vestimentaires.

Ligne ferroviare<\/span><\/a> affiche d\u00e9sormais le CO2 de chaque trajet.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

What’s a carbon label? Carbon labels are a simple, single number that tell you the carbon footprint of that product. Nearly everything we do causes […]<\/p>\n","protected":false},"author":1,"featured_media":13847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[58,47],"tags":[42,43,46,44,45],"class_list":["post-13838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carbon-footprint","category-climate-change","tag-climate-change","tag-climate-emergency","tag-climate-plan","tag-save-the-planet","tag-tourism-declares"],"yoast_head":"\necollective's Why every Business should Carbon Label their Products - Inspire Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspireglobal.travel\/fr\/2022\/07\/21\/ecollectives-pourquoi-chaque-entreprise-devrait-etiqueter-carbone-leurs-produits\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ecollective's Why every Business should Carbon Label their Products - Inspire Global\" \/>\n<meta property=\"og:description\" content=\"What’s a carbon label? 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