{"id":18054,"date":"2023-01-18T17:37:42","date_gmt":"2023-01-18T17:37:42","guid":{"rendered":"https:\/\/inspireglobal.travel\/?p=18054"},"modified":"2023-01-19T00:06:19","modified_gmt":"2023-01-19T00:06:19","slug":"animondials-ce-que-sdg17-a-a-faire-avec-ca-27","status":"publish","type":"post","link":"https:\/\/inspireglobal.travel\/fr\/2023\/01\/18\/new-trends-for-2023-moving-towards-positive-impact-tourism\/","title":{"rendered":"Nouvelles Tendances 2023 : Vers un tourisme \u00e0 impact positif ?"},"content":{"rendered":"
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Le d\u00e9but de l'ann\u00e9e. Un moment pour les d\u00e9clarations sinc\u00e8res de r\u00e9solutions et de bonnes intentions, mais aussi le moment id\u00e9al pour que l'industrie regarde vers l'avenir et essaie de d\u00e9tecter les exigences auxquelles nous devons nous attendre pour la nouvelle ann\u00e9e.<\/p>

La d\u00e9tection de nouvelles tendances est urgente et cruciale, mais elle ne doit pas seulement \u00eatre reconnue \u00e0 des fins commerciales et marketing : nous pensons que c'est aussi une excellente opportunit\u00e9 de r\u00e9flexion, de retours constructifs et de solutions cr\u00e9atives.<\/p>

C\u2019est \u00e0 cette \u00e9poque, face \u00e0 de nouvelles demandes et \u00e0 des changements de comportement, que nous pouvons contribuer davantage \u00e0 la conservation de l\u2019environnement naturel et am\u00e9liorer nos performances dans la mise en \u0153uvre d\u2019impacts positifs et de d\u00e9veloppement durable \u00e0 travers le tourisme.<\/strong><\/p>

En comprenant ce que les gens recherchent et souhaitent faire \u2013 pourquoi et comment \u2013 nous pouvons nous pr\u00e9parer \u00e0 propulser le changement tout en assumant pleinement notre r\u00f4le d\u2019acteurs du changement responsables.<\/p>

Le tourisme peut \u00eatre une force positive et nous avons 12 nouveaux mois pour le prouver, en surfant sur la vague des d\u00e9sirs et des souhaits des touristes pour 2023.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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QUELQUES TENDANCES DES AMIS DE L'INDUSTRIE<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O\u00d9 IRONS NOUS?<\/strong><\/p>

Comme indiqu\u00e9 dans le rapport du WTTC Impact \u00e9conomique des voyages et du tourisme 2022<\/a><\/strong> <\/span>- Tendances globales<\/em> (ao\u00fbt 2022), depuis 2021, tourisme domestique<\/strong> est devenue le moteur de la reprise dans le monde.
Bien que le tourisme international reprenne r\u00e9guli\u00e8rement, la pand\u00e9mie a peut-\u00eatre laiss\u00e9 une perception diff\u00e9rente de nos propres arri\u00e8re-cours et le sentiment de beaut\u00e9 inconnue qui se trouve \u00e0 nos portes.<\/p>

Revenir pour d\u00e9couvrir les grandes villes et leur agitation pourrait \u00eatre un besoin dans les mois \u00e0 venir, ce qui correspond bien au d\u00e9sir per\u00e7u d'en apprendre davantage sur les cultures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cependant, comme l'a confirm\u00e9 un r\u00e9cent Rapport de pr\u00e9dictions de Booking.com<\/strong><\/span><\/a>,<\/em> les gens ont h\u00e2te de voyager loin de ce qu\u2019ils consid\u00e8rent \u00eatre leur chez-soi. Il est rapport\u00e9 que 50% des voyageurs internationaux interrog\u00e9s souhaitent s'immerger dans des environnements culturels et vivre un choc culturel complet en 2023, et ils sont pr\u00eats \u00e0 voyager dans des endroits avec des exp\u00e9riences culturelles et des langues compl\u00e8tement diff\u00e9rentes (51%).<\/p>

Un fort sentiment de se retrouver \u00ab hors de leur zone de confort \u00bb est ce que 73% d'entre eux ont d\u00e9clar\u00e9 vouloir poursuivre cette ann\u00e9e. Un sens apparemment renouvel\u00e9 de l'aventure et de la curiosit\u00e9 semble scintiller apr\u00e8s les p\u00e9riodes prolong\u00e9es de confinement, qui, nous pensons \u2013 et souhaitons \u2013, m\u00e8neront \u00e0 plus d'ouverture et \u00e0 plus de libert\u00e9. des rencontres significatives<\/strong> au niveau de la base.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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PR\u00c9OCCUPATIONS RELATIVES AU CHANGEMENT CLIMATIQUE ET \u00c0 LA DURABILIT\u00c9<\/strong><\/p>

La durabilit\u00e9 est sans aucun doute devenue le mot \u00e0 la mode pour habiter l\u2019espace du voyage de nos jours. Les voyageurs sont devenus plus conscients de la contribution de l'industrie au changement climatique et ne se contentent plus de vagues promesses et de d\u00e9clarations de bonnes intentions.
Ils commencent \u00e0 exiger davantage d\u2019action.<\/p>

En avril 2022, Rapport sur les voyages durables de Booking.com<\/strong><\/span><\/a> nous a montr\u00e9 qu'un grand pourcentage de voyageurs souhaitent faire plus d'efforts l'ann\u00e9e prochaine pour voyager de mani\u00e8re plus durable \u2013 pr\u00e9cis\u00e9ment 71%, ce qui repr\u00e9sente une augmentation de 10% par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente, avec 38% recherchant activement des informations sur les efforts de durabilit\u00e9 d'une propri\u00e9t\u00e9. avant<\/strong> ils r\u00e9servent.<\/p>

Si ces nouveaux questionnements et cet int\u00e9r\u00eat croissant pour la recherche d\u2019options durables repr\u00e9sentent une sorte de pression, alors Globetrender 2023<\/em> d\u00e9finit comme \u00ab l'anxi\u00e9t\u00e9 li\u00e9e au carbone \u00bb \u2013 nous croyons fermement qu'elle est saine. Si \u00ab les entreprises r\u00e9alisent qu'elles vont \u00eatre tenues responsables de leur empreinte environnementale et qu'elles doivent faire quelque chose pour y rem\u00e9dier \u00bb, cette situation inconfortable pourrait peut-\u00eatre conduire \u00e0 des solutions innovantes plus pratiques et \u00e0 de nouvelles collaborations pour r\u00e9soudre des probl\u00e8mes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mais que signifie exactement le \u00ab voyage durable \u00bb pour les consommateurs ?<\/em><\/strong><\/p>

Selon \u00c9tude sur les voyages durables du groupe Expedia <\/a><\/strong><\/span>en 2022, 69% des personnes interrog\u00e9es associent les voyages durables \u00e0 la \u00ab r\u00e9duction des impacts environnementaux \u00bb. 66% pensent que cela signifie \u00ab soutenir les \u00e9conomies locales \u00bb, 65% pensent qu'il s'agit de \u00ab soutenir la culture et les communaut\u00e9s locales \u00bb, tandis qu'un peu plus de la moiti\u00e9 pensent que cela est li\u00e9 \u00e0 \u00ab la visite de destinations moins connues \u00bb.<\/p>

Nous convenons qu\u2019il s\u2019agit peut-\u00eatre encore d\u2019une perception limit\u00e9e de ce qu\u2019est r\u00e9ellement le tourisme durable, une version r\u00e9duite d\u2019un concept complexe. Cela ne peut rivaliser avec la compr\u00e9hension plus large et plus approfondie que l\u2019industrie a (ou devrait avoir) en ce qui concerne les objectifs de d\u00e9veloppement durable (ODD) et les quatre (parfois cinq) dimensions qui y sont associ\u00e9es.<\/p>

Peut-\u00eatre qu\u2019en 2023, notre industrie devra faire davantage pour utiliser les commentaires des touristes afin de changer la fa\u00e7on dont nous menons nos activit\u00e9s, au-del\u00e0 de ce que nous faisons d\u00e9j\u00e0. Et pas seulement parce que les touristes veulent voir notre r\u00e9ponse : nos deux s\u00e9ries de priorit\u00e9s ne correspondent pas toujours et en travaillant sur les deux, nous pourrions obtenir de meilleurs r\u00e9sultats.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ALLONS LOCAL (AVEC BUT)<\/strong><\/p>

Depuis le d\u00e9but de notre parcours personnel \u00e0 Inspirez le monde,<\/em> en octobre 2022, nous avons travaill\u00e9 pour mettre en \u00e9vidence l'importance que les communaut\u00e9s locales<\/a><\/strong><\/span> repr\u00e9sentent dans le cheminement vers la durabilit\u00e9.<\/p>

Les touristes continuent de vouloir les visiter, interagir et apprendre d\u2019eux et il semble que cela continuera en 2023.<\/p>

Quelques remarques semblent cependant n\u00e9cessaires.
En premier lieu, le lien automatique que les touristes \u00e9tablissent habituellement entre les communaut\u00e9s locales et le patrimoine culturel traditionnel est en grande partie justifi\u00e9, m\u00eame s'il ne l'est pas. tous<\/strong> les exp\u00e9riences locales, bien s\u00fbr, peuvent \u00eatre repr\u00e9sentant<\/strong> de la culture locale.<\/p>

Deuxi\u00e8mement, nous pensons qu'il convient de mettre en garde contre une utilisation abusive du mot authenticit\u00e9<\/strong>, surtout lorsqu\u2019il s\u2019agit du domaine du tourisme communautaire. C\u2019est un chapitre que nous pourrions d\u00e9cider d\u2019ouvrir pour une r\u00e9flexion plus approfondie une autre fois, avec les risques possibles d\u2019impact n\u00e9gatif et d\u2019appropriation culturelle, ou simplement de reproduction de vieux st\u00e9r\u00e9otypes colonialistes.<\/p>

Quoi qu'il en soit, force est de constater que les exp\u00e9riences locales sont tr\u00e8s appr\u00e9ci\u00e9es par les consommateurs, puisque selon l'\u00e9tude de Booking.com Rapport sur les voyages durables 2022<\/em>, 25% serait pr\u00eat \u00e0 payer plus pour des activit\u00e9s de voyage afin de s'assurer de redonner aux communaut\u00e9s locales, et 27% souhaite en apprendre davantage sur les valeurs culturelles et les traditions locales de leur destination avant leur voyage..<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Compte tenu de ces constats, enregistr\u00e9s fin 2021, ce n\u2019est pas un hasard si le tourisme indig\u00e8ne appara\u00eet comme une nouvelle tendance pour 2023.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comme Cond\u00e9 Nast Traveler<\/a><\/strong><\/span> Selon lui, \u00ab \u00e0 travers le monde, il y aura tout simplement davantage d'options de voyage dirig\u00e9es par les communaut\u00e9s autochtones \u00bb. Et c\u2019est vrai : la carte des exp\u00e9riences touristiques autochtones s\u2019\u00e9tend comme une joyeuse tache de liquide bouillonnant sur une toile tr\u00e8s absorbante. <\/p>

Le Canada est probablement l'un des pays avec le plus d'exp\u00e9riences disponibles et l'un des plus visibles sur le march\u00e9, et pas seulement parce qu'il repr\u00e9sente une grande vari\u00e9t\u00e9 de groupes ethniques et de nations autochtones. Au cours de la derni\u00e8re d\u00e9cennie, les associations autochtones ont travaill\u00e9 dur pour se r\u00e9concilier avec le pays national et gagner de l'espace et une reconnaissance politique.<\/p>

C\u2019est une histoire inspirante qui a donn\u00e9 une nouvelle force et de l\u2019espoir \u00e0 toutes les entreprises touristiques communautaires appartenant \u00e0 des autochtones, dans le monde entier.<\/p>

Dans de nombreux pays d'Am\u00e9rique latine, notamment au Mexique, en Colombie, au P\u00e9rou et au Br\u00e9sil, ainsi que dans des pays africains comme le Kenya, les communaut\u00e9s autochtones accroissent leur pr\u00e9sence sur les march\u00e9s internationaux ; non sans lutte, mais c'est une autre histoire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aventure autochtone Kokoda \u2013 IKA<\/a><\/strong><\/span>, de Papouasie-Nouvelle-Guin\u00e9e, que nous sommes fiers de compter parmi nos Inspirer le monde<\/em> communaut\u00e9, est l\u2019une de ces entreprises de tourisme communautaire (CBT) dirig\u00e9e et g\u00e9r\u00e9e (et dans ce cas \u00e9galement fond\u00e9e) par des membres de la communaut\u00e9 autochtone.<\/p>

De nos jours, il est beaucoup plus facile qu'avant \u2013 m\u00eame si ce n'est pas toujours possible \u2013 d'avoir un acc\u00e8s direct aux exp\u00e9riences de TCC. Vous trouverez \u00e9galement davantage d'exp\u00e9riences touristiques autochtones dans les portefeuilles des voyagistes internationaux, tels que Voyage intr\u00e9pide<\/em>. Cette soci\u00e9t\u00e9 a r\u00e9cemment \u00e9tabli son propre centre d\u2019op\u00e9rations d\u00e9di\u00e9 aux Am\u00e9rindiens aux \u00c9tats-Unis et lance 100 exp\u00e9riences touristiques autochtones dans plusieurs r\u00e9gions en 2023.<\/p>

Les consommateurs recherchent ce type d\u2019exp\u00e9riences et semblent d\u00e9termin\u00e9s \u00e0 faire des choix touristiques conscients. Ils ont donc le sentiment de soutenir un type de tourisme durable et responsable au c\u0153ur de sa pratique.<\/p>

Les questions qu'ils posent sont fortement li\u00e9es aux cultures locales et aux communaut\u00e9s autochtones, comme le montrent clairement les r\u00e9sultats de l'\u00e9tude d'Expedia Group. \u00c9tude sur les voyages durables<\/em>, qui donne un aper\u00e7u du type d\u2019informations recherch\u00e9es par les consommateurs. 45% recherchent des informations sur les destinations avec \u00ab des entreprises et des restaurants locaux \u00bb, 42% pour ceux qui \u00ab soutiennent les cultures et les patrimoines autochtones \u00bb et 43% pour \u00ab comment s'engager au mieux avec les cultures et les communaut\u00e9s locales \u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Malheureusement, ce sont quelques-unes des questions auxquelles on ne r\u00e9pond pas toujours. Mais ils r\u00e9v\u00e8lent de nouvelles tendances int\u00e9ressantes qui, nous l\u2019esp\u00e9rons, ouvriront davantage d\u2019opportunit\u00e9s aux entreprises locales et aux organisations et projets communautaires de prosp\u00e9rer, en collaboration avec les voyagistes, les DMC et les OGD.<\/p>

Comment 2023 s\u2019annonce pour vous et votre entreprise ?<\/p>

Quels changements, le cas \u00e9ch\u00e9ant, avez-vous apport\u00e9s ou envisagez-vous d'apporter pour progresser davantage vers la promotion d'un tourisme \u00e0 impact plus positif\u00a0?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Mots par Elisa Spampinato<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The beginning of the year. 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