{"id":13838,"date":"2022-07-21T11:07:25","date_gmt":"2022-07-21T10:07:25","guid":{"rendered":"https:\/\/inspireglobal.travel\/?p=13838"},"modified":"2022-08-17T11:23:04","modified_gmt":"2022-08-17T10:23:04","slug":"ecollectives-porque-toda-empresa-deve-etiqueta-carbono-seus-produtos","status":"publish","type":"post","link":"https:\/\/inspireglobal.travel\/pt\/2022\/07\/21\/ecollectives-why-every-business-should-carbon-label-their-products\/","title":{"rendered":"ecollective's Por que toda empresa deve rotular seus produtos com carbono"},"content":{"rendered":"
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O que \u00e9 um r\u00f3tulo de carbono?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os r\u00f3tulos de carbono s\u00e3o um n\u00famero simples e \u00fanico que informa a pegada de carbono desse produto. Quase tudo o que fazemos causa emiss\u00f5es de carbono e, por padr\u00e3o, tem uma pegada de carbono.<\/p>

Os r\u00f3tulos de carbono nos dizem qual \u00e9 essa pegada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Qual \u00e9 o ponto em um r\u00f3tulo de carbono?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estamos em uma crise clim\u00e1tica e todos precisamos reduzir nossa pegada de carbono. O problema \u00e9 que no momento ningu\u00e9m sabe realmente se o que compram tem uma pegada grande ou n\u00e3o.

Um r\u00f3tulo de carbono ajuda a evitar suposi\u00e7\u00f5es e falsos preconceitos. Como os r\u00f3tulos nutricionais dos alimentos, eles informam aos consumidores os n\u00fameros de carbono em um produto. Isso nos permite tomar decis\u00f5es informadas sobre o impacto ambiental do que eles compram.

Se voc\u00ea est\u00e1 fazendo um curry, voc\u00ea pode saber que \u00e9 melhor evitar carne bovina, mas um r\u00f3tulo de carbono lhe dir\u00e1 que os camar\u00f5es tamb\u00e9m t\u00eam uma pegada de carbono alta. Portanto, \u00e9 melhor optar por frango ou, idealmente, vegetais.

Tamb\u00e9m ajuda a acompanhar as melhorias \u00e0 medida que voc\u00ea come\u00e7a a descarbonizar seus neg\u00f3cios.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Por que os consumidores querem r\u00f3tulos de carbono?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 medida que cresce a conscientiza\u00e7\u00e3o e o envolvimento com a crise clim\u00e1tica, mais e mais pessoas desejam medir e reduzir sua pegada de carbono. Com a lavagem verde ocorrendo em todos os setores e consumidores cada vez mais experientes (particularmente a infame Gera\u00e7\u00e3o Z), os n\u00fameros s\u00e3o uma maneira simples e objetiva de comunicar sua sustentabilidade.<\/p>

N\u00f3s trabalhamos com Que<\/span>? <\/a>que descobriram que cerca de metade dos consumidores escolheria umas f\u00e9rias mais amigas do planeta se a op\u00e7\u00e3o estivesse dispon\u00edvel.<\/p>

Quando tantos produtos afirmam ser sustent\u00e1veis, como os consumidores podem fazer uma escolha mais informada? A rotulagem de carbono torna mais f\u00e1cil fazer escolhas sustent\u00e1veis.

Aqui est\u00e1 um exemplo de feriados marcados com carbono do nosso trabalho com Deserto da Esc\u00f3cia<\/a><\/span>:<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mas o que est\u00e1 nele para o meu neg\u00f3cio?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A rotulagem de carbono \u00e9 uma maneira simples e f\u00e1cil de demonstrar que sua empresa se importa. \u00c9 uma abordagem honesta e transparente para a sustentabilidade. Todos n\u00f3s temos uma pegada de carbono, colocar uma etiqueta nela diz aos seus clientes que voc\u00ea est\u00e1 se apropriando da sua. Como nosso fundador, Charlie, coloca:

\u201cCerca de 70% de empresas com as quais trabalhamos incorporam a rotulagem de carbono em sua estrat\u00e9gia. E faz sentido. Se, como empresa, voc\u00ea deseja reduzir sua pegada, deseja tornar mais f\u00e1cil para os clientes encontrarem seus produtos de baixo carbono.\u201d<\/em>

Marca de leite vegetal, Oatly<\/span>,<\/a> abriu o caminho na ind\u00fastria de alimentos e bebidas com suas embalagens ic\u00f4nicas e campanhas publicit\u00e1rias ousadas. Mas os r\u00f3tulos de carbono n\u00e3o s\u00e3o apenas para leites de aveia \u2013 mais e mais empresas est\u00e3o percebendo que n\u00e3o \u00e9 apenas bom para o planeta, mas tamb\u00e9m para os neg\u00f3cios. \u00c9 por isso que os r\u00f3tulos de carbono vieram para ficar. Grande rebatedor Unilever<\/a><\/span>, que possui sorvete Magnum e maionese Hellman's, est\u00e1 atualmente trabalhando na introdu\u00e7\u00e3o de r\u00f3tulos de carbono em seus 75.000 produtos. Muitos prev\u00eaem que os r\u00f3tulos de carbono logo ser\u00e3o t\u00e3o comuns quanto os equivalentes nutricionais.

Medir a pegada de carbono de cada produto mostra onde voc\u00ea pode reduzir as emiss\u00f5es. Os r\u00f3tulos de carbono podem ser uma parte fundamental do plano mais amplo de redu\u00e7\u00e3o de carbono da sua empresa.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ent\u00e3o, como s\u00e3o os r\u00f3tulos de carbono?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pedido<\/a><\/span> incluem o impacto de carbono de seus produtos de vestu\u00e1rio.

Linha de trem<\/span><\/a> agora mostre o CO2 de cada viagem.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

What’s a carbon label? Carbon labels are a simple, single number that tell you the carbon footprint of that product. Nearly everything we do causes […]<\/p>\n","protected":false},"author":1,"featured_media":13847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[58,47],"tags":[42,43,46,44,45],"class_list":["post-13838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carbon-footprint","category-climate-change","tag-climate-change","tag-climate-emergency","tag-climate-plan","tag-save-the-planet","tag-tourism-declares"],"yoast_head":"\necollective's Why every Business should Carbon Label their Products - Inspire Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspireglobal.travel\/pt\/2022\/07\/21\/ecollectives-porque-toda-empresa-deve-etiqueta-carbono-seus-produtos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ecollective's Why every Business should Carbon Label their Products - Inspire Global\" \/>\n<meta property=\"og:description\" content=\"What’s a carbon label? 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