{"id":17557,"date":"2022-12-20T10:45:18","date_gmt":"2022-12-20T10:45:18","guid":{"rendered":"https:\/\/inspireglobal.travel\/?p=17557"},"modified":"2022-12-22T09:59:18","modified_gmt":"2022-12-22T09:59:18","slug":"animondials-whats-sdg17-tem-a-ver-com-ele-22","status":"publish","type":"post","link":"https:\/\/inspireglobal.travel\/pt\/2022\/12\/20\/positive-impact-news-round-up-22-12-22\/","title":{"rendered":"Resumo de not\u00edcias de impacto positivo 22.12.22"},"content":{"rendered":"
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Uma campanha de marketing rumo ao futuro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Recentemente foi lan\u00e7ada uma nova campanha de marketing em Abu Dhabi, capital dos Emirados \u00c1rabes Unidos, que amplia a percep\u00e7\u00e3o desta renomada cidade.<\/p>

Novas imagens foram adicionadas ao portf\u00f3lio do destino e, como consequ\u00eancia, a cidade e seu entorno est\u00e3o sendo apresentados de mais \u00e2ngulos.<\/p>

As praias imaculadas, o deserto e os edif\u00edcios hipermodernos j\u00e1 n\u00e3o est\u00e3o no centro absoluto da campanha, mas s\u00e3o mostrados ao lado de locais hist\u00f3ricos, paisagens naturais e da vista dos passeios art\u00edsticos no Louvre Abu Dhabi, ou ao lado de imers\u00f5es culturais e atividades pr\u00e1ticas de m\u00fasica e artes e of\u00edcios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Esta escolha de marketing mostra-nos o imenso potencial de marketing de um destino. Todo<\/strong> Um lugar no planeta \u00e9 rico em cultura, natureza e hist\u00f3ria at\u00e9 decidirmos ignorar ou simplificar essa diversidade porque pode ser mais f\u00e1cil de entregar a um determinado grupo de turistas.<\/p>

Por\u00e9m, a raiz de um lugar \u00e9 o que o torna \u00fanico e \u00e9 isso que importa cada vez mais tamb\u00e9m para os consumidores.<\/p>

Explorar locais recentemente redescobertos pode n\u00e3o s\u00f3 atrair novos clientes, mas tamb\u00e9m beneficiar as empresas locais, avan\u00e7ando no sentido de uma maior sustentabilidade social e econ\u00f3mica no turismo.<\/p>

Ao partilhar um novo olhar sobre o emirado, a campanha convida e prepara-o para descobertas inesperadas entre frutas, legumes e peixe fresco no Mercado Mina, ou no Jubail Mangrove Park para uma experi\u00eancia de safari entre girafas e ant\u00edlopes \u00e1rabes.<\/p>

Sabendo que este lugar ex\u00f3tico tamb\u00e9m oferece muitas oportunidades para uma descarga de adrenalina ou simplesmente atividades ao ar livre, algu\u00e9m pode se inspirar e entusiasmar com a ideia de praticar caiaque, mergulho com snorkel ou paddleboard nas \u00e1guas de Abu Dhabi, ou andar de buggy ou surfar na areia em seus desertos.<\/p>

A campanha coloca a diversidade no centro da sua mensagem, que \u00e9 transmitida de uma forma nova e din\u00e2mica.<\/p>

No v\u00eddeo animado e colorido da campanha, tamb\u00e9m tivemos a satisfa\u00e7\u00e3o de ver uma guia acompanhando turistas no Grande Mesquita Sheikh Zayed<\/span><\/a>,<\/u> porque a comunica\u00e7\u00e3o de valores, cultura e costumes locais pode por vezes come\u00e7ar com uma imagem, o que tamb\u00e9m pode ajudar a colmatar lacunas culturais e conceitos errados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Na verdade, \u00e9 interessante notar que as mulheres representam uma parcela significativa de 40% da for\u00e7a de trabalho geral nos Emirados \u00c1rabes Unidos, de acordo com o '\u00cdndice de Mulheres, Paz e Seguran\u00e7a dos Emirados \u00c1rabes Unidos' de 2021, e embora a propriedade empresarial feminina no sector privado represente apenas 10%<\/a>, as mulheres s\u00e3o altamente qualificadas, podem escolher livremente o seu trabalho e recebem legalmente sal\u00e1rio igual por trabalho igual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O diretor de opera\u00e7\u00f5es internacionais do Departamento de Cultura e Turismo de Abu Dhabi (DCT), Abdullah Yousuf<\/strong>, em entrevista Esquiar<\/em><\/a>, explica os tr\u00eas pilares da campanha: excitar<\/strong>, inspirar<\/strong>, restaurar<\/strong>.<\/p>

Embora restaurar<\/strong> aqui se refere apenas ao bem-estar e ao bem-estar da mente e do corpo, \u00e9 interessante que a concretiza\u00e7\u00e3o deste objectivo pare\u00e7a estar ligada a uma atitude de regresso \u00e0 natureza e \u00e0 explora\u00e7\u00e3o do ambiente. Tamb\u00e9m neste contexto existem muitas op\u00e7\u00f5es \u00e0 disposi\u00e7\u00e3o dos turistas, que podem come\u00e7ar por um spa de hotel de luxo, uma corrida de cavalos ou um passeio na cidade o\u00e1sis de Al-Ain<\/strong>, Patrim\u00f4nio Mundial da UNESCO.<\/p>

Por fim, tamb\u00e9m achamos a mensagem um tanto inovadora porque chama a aten\u00e7\u00e3o para ritmo<\/em>. Isso nos lembra que o ritmo da nossa viagem pode ser escolhido <\/strong>e podem variar na mesma viagem.<\/p>

Um lugar vivenciado em diferentes velocidades nos mostra diversos pontos de vista e estimula mais de um sentido, de diversas maneiras.<\/p>

Estamos prontos para use conscientemente o marketing de viagens<\/strong> ampliar as opini\u00f5es que os turistas percebem de um lugar e aprender como se tornar mais inclusivo, diversificado e, em geral, mais sustent\u00e1vel no processo?<\/p>

Esta estrada est\u00e1 sempre aberta e livre para caminhar.<\/p>

Assista o v\u00eddeo<\/span><\/strong><\/a> do Experimente Abu Dhabi: encontre seu ritmo<\/em> campanha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O papel inovador dos alimentos para o desenvolvimento sustent\u00e1vel atrav\u00e9s do turismo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Entre 12 e 14 de dezembro deste ano, o 7\u00ba<\/sup> F\u00f3rum Mundial da OMT sobre Turismo Gastron\u00f4mico<\/strong> aconteceu em Nara, Jap\u00e3o.<\/p>

No sector do turismo todos sabemos que a gastronomia \u00e9 n\u00e3o apenas<\/strong> sobre comida. Trata-se de cultura, de tradi\u00e7\u00f5es vivas e tamb\u00e9m de oportunidades para o turismo comunit\u00e1rio e, portanto, para o desenvolvimento local sustent\u00e1vel.<\/p>

O f\u00f3rum parece levar a conversa mais adiante, e isso tamb\u00e9m se reflete no tema escolhido para esta edi\u00e7\u00e3o.<\/p>

'Turismo Gastron\u00f4mico para as Pessoas e o Planeta: Inovar, Capacitar e Preservar' ressoa em n\u00f3s e estamos particularmente interessados no fortalecimento <\/em>atributo, pelo reconhecimento impl\u00edcito do seu potencial para uma mudan\u00e7a social positiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PIZZAIUOLO NAPOLITANO NA IT\u00c1LIA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O objetivo expl\u00edcito do evento era, na verdade, <\/strong>'potenciar o papel do Turismo Gastron\u00f3mico no sustentabilidade<\/strong>, inova\u00e7\u00e3o<\/strong>, e inclus\u00e3o social<\/strong>', como afirmou o Secret\u00e1rio-Geral da OMT, Zurab Pololikashvili.<\/p>

Acolhemos com alegria o uso destas tr\u00eas palavras na mesma frase. Durante muito tempo, o aspecto humano e social da sustentabilidade foi relegado para uma posi\u00e7\u00e3o marginal, especialmente no que diz respeito ao empoderamento das mulheres e \u00e0 igualdade de g\u00e9nero.<\/p>

\u00c9 hora de encontrar novas formas de encarar o papel do turismo atrav\u00e9s das lentes da alimenta\u00e7\u00e3o.<\/p>

Se comida \u00e9 cultura<\/em> \u2013 como \u00e9 comumente reconhecido \u2013 ent\u00e3o atrav\u00e9s do turismo gastron\u00f4mico podemos ajudar a manter a autenticidade de uma cultura nas suas manifesta\u00e7\u00f5es culin\u00e1rias \u2013 e muitas vezes at\u00e9 al\u00e9m disso. A preserva\u00e7\u00e3o de tradi\u00e7\u00f5es antigas tamb\u00e9m proporciona espa\u00e7o para interc\u00e2mbios culturais pessoais e o enriquecimento da experi\u00eancia dos visitantes, \u00e0 medida que nos familiarizamos.<\/p>

Para garantir que o processo apoia a economia local e a tradi\u00e7\u00e3o nela incorporada, os produtores locais precisam de ser reconhecidos, valorizados e protegidos, para que possam ter espa\u00e7o para prosperar e para transmitir os seus conhecimentos e compet\u00eancias \u00e0s novas gera\u00e7\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Em um comunicado \u00e0 imprensa, Joxe Mari Aizega<\/strong>, Diretor do Centro Culin\u00e1rio Basco<\/em> \u2013 co-organizador do evento com a UNTWO \u2013 sublinha o papel que o sector da gastronomia tem na constru\u00e7\u00e3o da imagem de um pa\u00eds a n\u00edvel internacional, e a responsabilidade de \u201cenfrentar os desafios que o sector do turismo gastron\u00f3mico enfrenta\u201d para nutrir e impulsionar jovens talentos.<\/p>

Certamente, num setor que luta para atrair e reter talentos, a gastronomia pode desempenhar um papel muito importante.<\/p>

Outro momento importante deste evento foi o lan\u00e7amento do \u2018Roteiro Global para a Redu\u00e7\u00e3o do Desperd\u00edcio Alimentar\u2019, para que \u2013 nas palavras oficiais \u2013 os alimentos nunca se tornem desperd\u00edcio! Esta \u00e9 uma ferramenta adicional dispon\u00edvel para sua jornada empresarial rumo \u00e0 sustentabilidade.<\/p>

Mais sobre DESPERD\u00cdCIO DE ALIMENTOS em Inspire Global<\/em> \u00faltimos meses artigo de destaque<\/a>.
<\/span>Aqui est\u00e1 o programa completo<\/a><\/span> do evento.
Voc\u00ea tamb\u00e9m pode assista \u00e0s grava\u00e7\u00f5es<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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DOLMA NO AZERBAIJ\u00c3O<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Viajantes de luxo querem contar hist\u00f3rias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A rede de viagens de luxo e experienciais Virtuoso<\/em> conduziu seu 2022 Pesquisa de tend\u00eancias de marcas e viagens<\/strong> com Voc\u00eaGov<\/em>. Os dados coletados foram apresentados durante um evento de tr\u00eas dias que aconteceu em Turks e Caicos durante o primeiro Programa Luxury Talks<\/strong>, organizado em colabora\u00e7\u00e3o com Grupo Excel\u00eancia.<\/em><\/p>

Embora o relat\u00f3rio apresente muitas tend\u00eancias e informa\u00e7\u00f5es interessantes sobre v\u00e1rios aspectos do sector \u2013 que convidamos voc\u00ea a examinar em profundidade atrav\u00e9s do link no final do artigo \u2013 gostar\u00edamos de chamar a sua aten\u00e7\u00e3o para apenas um deles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Se o turismo de luxo pode ser descrito como um servi\u00e7o de alta qualidade com detalhes personalizados, devemos reconhecer que as combina\u00e7\u00f5es que pode criar s\u00e3o sempre \u00fanicas; se concordarmos com Tania Swasbrook, vice-presidente e designer de viagens de luxo da Grupo Internacional Travelworld<\/em>, e n\u00f3s o definimos como conex\u00e3o humana<\/strong>, n\u00e3o dever\u00edamos ficar surpresos com a crescente demanda por autenticidade e experi\u00eancias locais<\/strong> tamb\u00e9m deste segmento do mercado.
Talvez como consequ\u00eancia dos acontecimentos globais dos \u00faltimos anos \u2013 a pandemia de Covid-19, o contacto social limitado e o isolamento for\u00e7ado, a import\u00e2ncia redescoberta do sentido de perten\u00e7a e de \u201ccomunidade\u201d \u2013 a ascens\u00e3o do turismo comunit\u00e1rio como uma \u201c novo produto" n\u00e3o deveria surpreender-nos de forma alguma.<\/p>

Talvez isto aconte\u00e7a simplesmente porque cada vez mais comunidades se preparam para receber turistas e satisfazer a procura: nos seus pr\u00f3prios termos e nas suas pr\u00f3prias casas, finalmente orgulhosas do seu valor e oferecendo um servi\u00e7o de alta qualidade; iniciando novas colabora\u00e7\u00f5es com operadores tur\u00edsticos e empresas de turismo respons\u00e1veis, que os ajudam a partilhar as suas hist\u00f3rias.<\/p>

Em qualquer caso, o que as experi\u00eancias de turismo comunit\u00e1rio permitem \u00e9 uma experi\u00eancia \u00fanica e personalizada de elevado n\u00edvel de envolvimento humano com outro ser cultural altamente ligado \u00e0s suas tradi\u00e7\u00f5es e estilo de vida.
Os viajantes de luxo est\u00e3o exigindo e desfrutando mais deste tipo de experi\u00eancias, que s\u00e3o muito gratificantes para o indiv\u00edduo, al\u00e9m de trazerem benef\u00edcios a n\u00edvel social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pelo impacto positivo que o turismo comunit\u00e1rio tem no bem-estar e na qualidade de vida dos seus prestadores de servi\u00e7os locais, e pelas suas qualidades e valores internos, esta modalidade de turismo tamb\u00e9m responde bem \u00e0s necessidades dos viajantes da Gera\u00e7\u00e3o Z e Millenial. . De acordo com a investiga\u00e7\u00e3o, a maioria deles (55%) 'est\u00e1 disposta a pagar mais por produtos e experi\u00eancias de viagem que tenham em considera\u00e7\u00e3o a \u201cpreserva\u00e7\u00e3o do patrim\u00f3nio natural e cultural\u201d'.<\/p>

Interessantemente, narrativa<\/strong> foi listado como um elemento importante e necess\u00e1rio para os visitantes de luxo. O viajante parece valorizar a arte de contar hist\u00f3rias, n\u00e3o apenas como receptor, mas tamb\u00e9m como libertador. Os viajantes querem tornar-se cada vez mais contadores de hist\u00f3rias sobre as suas pr\u00f3prias experi\u00eancias, partilhando-as nas suas redes de familiares, amigos e colegas.<\/p>

Se esta \u00e9 uma tend\u00eancia geral na sociedade dos \u2018influenciadores\u2019, ou n\u00e3o, n\u00e3o podemos dizer.<\/p>

Sem d\u00favida, por\u00e9m, haver\u00e1 ainda mais hist\u00f3rias para contar quando as liga\u00e7\u00f5es estabelecidas ao n\u00edvel do destino se concentrarem em encontros reais e interc\u00e2mbios culturais com anfitri\u00f5es calorosos e acolhedores.<\/p>

Leia o artigo completo<\/strong><\/a><\/span> aqui.
Acesse o relat\u00f3rio completo e dados<\/strong><\/a><\/span> por 2022 Virtuoso\/YouGov Brand and Travel Trends Research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A marketing campaign towards the future A new marketing campaign was recently launched in Abu Dhabi, capital of the United Arab Emirates, that expands the […]<\/p>\n","protected":false},"author":3,"featured_media":16922,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[62,1],"tags":[61,44],"class_list":["post-17557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-news","category-news","tag-inspire-sustainability","tag-save-the-planet"],"yoast_head":"\nPositive Impact News Round-Up 22.12.22 - 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