{"id":18054,"date":"2023-01-18T17:37:42","date_gmt":"2023-01-18T17:37:42","guid":{"rendered":"https:\/\/inspireglobal.travel\/?p=18054"},"modified":"2023-01-19T00:06:19","modified_gmt":"2023-01-19T00:06:19","slug":"animondials-whats-sdg17-tem-a-ver-com-ele-27","status":"publish","type":"post","link":"https:\/\/inspireglobal.travel\/pt\/2023\/01\/18\/new-trends-for-2023-moving-towards-positive-impact-tourism\/","title":{"rendered":"Novas tend\u00eancias para 2023: Rumo ao turismo de impacto positivo?"},"content":{"rendered":"
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O in\u00edcio do ano. Um momento para a declara\u00e7\u00e3o sincera de resolu\u00e7\u00f5es e boas inten\u00e7\u00f5es, mas tamb\u00e9m o momento perfeito para a ind\u00fastria olhar para frente e tentar detectar que exig\u00eancias devemos esperar no novo ano.<\/p>

Detectar novas tend\u00eancias \u00e9 urgente e crucial, mas n\u00e3o deve ser reconhecido apenas para fins comerciais e de marketing \u2013 acreditamos que \u00e9 tamb\u00e9m uma excelente oportunidade para reflex\u00e3o, feedback construtivo e solu\u00e7\u00f5es criativas.<\/p>

\u00c9 neste momento, enfrentando novas exig\u00eancias e mudan\u00e7as comportamentais, que podemos contribuir ainda mais para a conserva\u00e7\u00e3o do ambiente natural e melhorar o nosso desempenho na implementa\u00e7\u00e3o de impactos positivos e do desenvolvimento sustent\u00e1vel atrav\u00e9s do turismo.<\/strong><\/p>

Ao compreender o que as pessoas j\u00e1 procuram e desejam fazer \u2013 porqu\u00ea e como \u2013 podemos preparar-nos para impulsionar a mudan\u00e7a, ao mesmo tempo que abra\u00e7amos plenamente o nosso papel como agentes de mudan\u00e7a respons\u00e1veis.<\/p>

O turismo pode ser uma for\u00e7a para o bem e temos 12 novos meses pela frente para o provar, aproveitando a onda dos desejos e vontades dos turistas para 2023.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ALGUMAS TEND\u00caNCIAS DOS AMIGOS DA IND\u00daSTRIA<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ONDE N\u00d3S VAMOS?<\/strong><\/p>

Conforme relatado no WTTC Impacto Econ\u00f4mico de Viagens e Turismo em 2022<\/a><\/strong> <\/span>- Tend\u00eancias globais<\/em> (agosto de 2022), desde 2021, Turismo dom\u00e9stico<\/strong> emergiu como a for\u00e7a motriz por tr\u00e1s da recupera\u00e7\u00e3o em todo o mundo.
Embora o turismo internacional esteja a retomar de forma constante, o que a pandemia deixou talvez seja uma perce\u00e7\u00e3o diferente dos nossos pr\u00f3prios quintais e a sensa\u00e7\u00e3o de beleza por descobrir que pode ser encontrada mesmo \u00e0 nossa porta.<\/p>

Voltar a conhecer as grandes cidades e a sua agita\u00e7\u00e3o pode ser uma necessidade nos pr\u00f3ximos meses, o que casa bem com o desejo percebido de aprender sobre culturas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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No entanto, como confirmado por um recente Relat\u00f3rio de previs\u00f5es da Booking.com<\/strong><\/span><\/a>,<\/em> as pessoas est\u00e3o ansiosas para viajar para longe do que sentem ser seu lar. \u00c9 relatado que 50% dos viajantes globais entrevistados desejam mergulhar em ambientes culturais e experimentar um choque cultural completo em 2023, e est\u00e3o prontos para viajar para lugares com experi\u00eancias culturais e l\u00ednguas completamente diferentes (51%).<\/p>

Um forte sentimento de estar \u201cfora da sua zona de conforto\u201d \u00e9 o que 73% deles disseram que est\u00e3o dispostos a seguir este ano. Um aparente renovado sentido de aventura e curiosidade parece brilhar ap\u00f3s os prolongados tempos de confinamento, que acreditamos \u2013 e desejamos \u2013 que conduza a mais abertura e mais encontros significativos<\/strong> no n\u00edvel popular.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MUDAN\u00c7AS CLIM\u00c1TICAS E PREOCUPA\u00c7\u00d5ES COM A SUSTENTABILIDADE<\/strong><\/p>

Sustentabilidade sem d\u00favida se tornou a palavra da moda para habitar o espa\u00e7o de viagens hoje em dia. Os viajantes tornaram-se mais conscientes da contribui\u00e7\u00e3o da ind\u00fastria para as altera\u00e7\u00f5es clim\u00e1ticas e j\u00e1 n\u00e3o est\u00e3o satisfeitos com promessas vagas e declara\u00e7\u00f5es de boas inten\u00e7\u00f5es.
Eles est\u00e3o come\u00e7ando a exigir mais a\u00e7\u00e3o.<\/p>

Em abril de 2022, Relat\u00f3rio de viagens sustent\u00e1veis da Booking.com<\/strong><\/span><\/a> mostrou-nos que uma grande percentagem de viajantes pretende fazer mais esfor\u00e7os no pr\u00f3ximo ano para viajar de forma mais sustent\u00e1vel \u2013 precisamente 71%, o que representa um aumento de 10% em rela\u00e7\u00e3o ao ano anterior, com 38% \u00e0 procura activa de informa\u00e7\u00e3o sobre os esfor\u00e7os de sustentabilidade de uma propriedade antes<\/strong> eles reservam.<\/p>

Se este novo questionamento e o crescente interesse em encontrar op\u00e7\u00f5es sustent\u00e1veis representam uma esp\u00e9cie de press\u00e3o \u2013 isso Globotrender 2023<\/em> define como \u201cansiedade em rela\u00e7\u00e3o ao carbono\u201d \u2013 acreditamos firmemente que \u00e9 saud\u00e1vel. Se \u201cas empresas perceberem que ser\u00e3o responsabilizadas pela sua pegada ambiental e precisam de fazer algo a respeito\u201d, esta situa\u00e7\u00e3o desconfort\u00e1vel poder\u00e1 talvez levar a solu\u00e7\u00f5es inovadoras mais pr\u00e1ticas e a novas colabora\u00e7\u00f5es para exerc\u00edcios de resolu\u00e7\u00e3o de problemas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mas o que significa exatamente \u201cviagens sustent\u00e1veis\u201d para os consumidores?<\/em><\/strong><\/p>

De acordo com Estudo de Viagens Sustent\u00e1veis do Grupo Expedia <\/a><\/strong><\/span>em 2022, 69% dos entrevistados associaram viagens sustent\u00e1veis \u00e0 \u201cdiminui\u00e7\u00e3o dos impactos ambientais\u201d. 66% acreditam que isso significa \u201capoiar as economias locais\u201d, 65% pensam que se trata de \u201capoiar a cultura e as comunidades locais\u201d, enquanto pouco mais de metade pensa que est\u00e1 relacionado com \u201cvisitar destinos menos conhecidos\u201d.<\/p>

Concordamos que esta poder\u00e1 ainda ser uma percep\u00e7\u00e3o limitada do que realmente \u00e9 o turismo sustent\u00e1vel, uma vers\u00e3o reduzida do conceito complexo. Isto n\u00e3o pode competir com o entendimento mais amplo e profundo que a ind\u00fastria tem (ou deveria ter), no que diz respeito aos Objectivos de Desenvolvimento Sustent\u00e1vel (ODS) e \u00e0s quatro (por vezes cinco) dimens\u00f5es que lhe est\u00e3o associadas.<\/p>

Talvez em 2023 a nossa ind\u00fastria precise de fazer mais para utilizar o feedback dos turistas para mudar a forma como conduzimos os nossos neg\u00f3cios, para al\u00e9m do que j\u00e1 estamos a fazer. E n\u00e3o apenas porque os turistas querem ver a nossa resposta \u2013 os nossos dois conjuntos de prioridades nem sempre coincidem e, ao trabalharmos em ambos, poderemos alcan\u00e7ar melhores resultados.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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VAMOS LOCAL (COM PROP\u00d3SITO)<\/strong><\/p>

Desde o in\u00edcio da nossa jornada pessoal em Inspire Global,<\/em> em outubro de 2022, temos trabalhado para destacar a import\u00e2ncia que as comunidades locais<\/a><\/strong><\/span> representam na jornada em dire\u00e7\u00e3o \u00e0 sustentabilidade.<\/p>

Os turistas continuam a querer visit\u00e1-los, interagir e aprender com eles e parece que isso continuar\u00e1 em 2023.<\/p>

No entanto, algumas observa\u00e7\u00f5es parecem necess\u00e1rias.
Em primeiro lugar, a liga\u00e7\u00e3o autom\u00e1tica que os turistas costumam estabelecer entre as comunidades locais e o patrim\u00f3nio cultural tradicional \u00e9 em grande parte justificada, embora n\u00e3o todos<\/strong> as experi\u00eancias locais, \u00e9 claro, podem ser representante<\/strong> da cultura local.<\/p>

Em segundo lugar, pensamos que dever\u00edamos alertar contra o uso excessivo da palavra autenticidade<\/strong>, especialmente quando se trata do \u00e2mbito do turismo comunit\u00e1rio. Este \u00e9 um cap\u00edtulo que podemos decidir abrir para uma reflex\u00e3o mais profunda noutra altura, juntamente com os poss\u00edveis riscos de impacto negativo e apropria\u00e7\u00e3o cultural, ou simplesmente de reprodu\u00e7\u00e3o de velhos estere\u00f3tipos do colonialismo.<\/p>

De qualquer forma, \u00e9 evidente que as experi\u00eancias locais s\u00e3o muito valorizadas pelos consumidores, uma vez que segundo o estudo da Booking.com Relat\u00f3rio de viagens sustent\u00e1veis 2022<\/em>, o 25% estaria disposto a pagar mais pelas atividades de viagem para garantir que est\u00e3o retribuindo \u00e0s comunidades locais, e o 27% deseja aprender ativamente sobre os valores e tradi\u00e7\u00f5es culturais locais do seu destino antes da viagem..<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Diante dessas vis\u00f5es, registradas no final de 2021, n\u00e3o \u00e9 por acaso que o turismo ind\u00edgena surge como uma nova tend\u00eancia para 2023.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Como Cond\u00e9 Nast Traveler<\/a><\/strong><\/span> afirma, \u201cem todo o mundo, simplesmente haver\u00e1 mais op\u00e7\u00f5es de viagens lideradas por comunidades ind\u00edgenas\u201d. E isto \u00e9 verdade \u2013 o mapa das experi\u00eancias tur\u00edsticas ind\u00edgenas est\u00e1 a expandir-se como uma mancha alegre de l\u00edquido borbulhante numa tela muito absorvente. <\/p>

O Canad\u00e1 \u00e9 provavelmente um dos pa\u00edses com mais experi\u00eancias dispon\u00edveis e um dos mais vis\u00edveis no mercado, e n\u00e3o apenas porque representa uma grande variedade de grupos \u00e9tnicos e na\u00e7\u00f5es nativas. Na \u00faltima d\u00e9cada, as associa\u00e7\u00f5es ind\u00edgenas trabalharam arduamente para chegar a um acordo com o pa\u00eds nacional e ganhar espa\u00e7o e reconhecimento pol\u00edtico.<\/p>

\u00c9 uma hist\u00f3ria inspiradora que deu nova for\u00e7a e esperan\u00e7a a todas as empresas de turismo comunit\u00e1rias de propriedade ind\u00edgena, em todo o mundo.<\/p>

Em muitos pa\u00edses da Am\u00e9rica Latina, especialmente no M\u00e9xico, na Col\u00f4mbia, no Peru e no Brasil, e tamb\u00e9m em pa\u00edses africanos como o Qu\u00e9nia, as comunidades ind\u00edgenas est\u00e3o a aumentar a sua presen\u00e7a nos mercados internacionais; embora n\u00e3o sem luta, mas isso \u00e9 outra hist\u00f3ria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aventura Ind\u00edgena Kokoda \u2013 IKA<\/a><\/strong><\/span>, da Papua Nova Guin\u00e9, que temos orgulho de ter como parte do nosso Inspire Global<\/em> comunidade, \u00e9 uma daquelas empresas de Turismo de Base Comunit\u00e1ria (CBT) que \u00e9 liderada e gerida (e neste caso tamb\u00e9m fundada) por membros da comunidade ind\u00edgena.<\/p>

Hoje em dia \u00e9 muito mais f\u00e1cil do que antes \u2013 embora nem sempre seja poss\u00edvel \u2013 obter acesso direto \u00e0s experi\u00eancias de TCC. Voc\u00ea tamb\u00e9m encontrar\u00e1 mais experi\u00eancias de turismo ind\u00edgena nos portf\u00f3lios de operadoras de turismo internacionais, como Viagem Intr\u00e9pida<\/em>. Esta empresa estabeleceu recentemente o seu pr\u00f3prio centro de opera\u00e7\u00f5es dedicado aos nativos americanos nos EUA e est\u00e1 a lan\u00e7ar 100 experi\u00eancias de turismo ind\u00edgena em v\u00e1rias regi\u00f5es em 2023.<\/p>

Os consumidores procuram este tipo de experi\u00eancias e parecem determinados a exercer escolhas tur\u00edsticas conscientes, pelo que sentem que est\u00e3o a apoiar o tipo de turismo que \u00e9 sustent\u00e1vel e respons\u00e1vel no cerne da sua pr\u00e1tica.<\/p>

As perguntas que eles fazem est\u00e3o fortemente relacionadas \u00e0s culturas locais e \u00e0s comunidades ind\u00edgenas, e isso fica claro nos resultados do estudo do Grupo Expedia. Estudo de Viagens Sustent\u00e1veis<\/em>, que fornece uma vis\u00e3o geral do tipo de informa\u00e7\u00e3o que os consumidores procuram. O 45% procura informa\u00e7\u00f5es sobre destinos com \u201cempresas e restaurantes de propriedade local\u201d, o 42% para aqueles que \u201capoiam as culturas e heran\u00e7as ind\u00edgenas\u201d e o 43% para \u201ccomo melhor interagir com as culturas e comunidades locais\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Infelizmente, essas s\u00e3o algumas das perguntas que nem sempre s\u00e3o respondidas. Mas mostram novas tend\u00eancias interessantes que esperamos que abram mais oportunidades para que empresas locais e organiza\u00e7\u00f5es e projectos comunit\u00e1rios prosperem, em colabora\u00e7\u00e3o com Operadores Tur\u00edsticos, DMCs e DMOs.<\/p>

Como est\u00e1 2023 para voc\u00ea e seu neg\u00f3cio?<\/p>

Que mudan\u00e7as, se houver, voc\u00ea fez, ou planeja fazer, para avan\u00e7ar na promo\u00e7\u00e3o de um turismo de impacto mais positivo?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Palavras de Elisa Spampinato<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The beginning of the year. 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