{"id":18161,"date":"2023-02-01T15:39:09","date_gmt":"2023-02-01T15:39:09","guid":{"rendered":"https:\/\/inspireglobal.travel\/?p=18161"},"modified":"2023-02-02T00:16:38","modified_gmt":"2023-02-02T00:16:38","slug":"animondials-whats-sdg17-tem-a-ver-com-ele-28","status":"publish","type":"post","link":"https:\/\/inspireglobal.travel\/pt\/2023\/02\/01\/still-trending-reflections-on-2023-travel-trends\/","title":{"rendered":"Ainda est\u00e1 em alta? Reflex\u00f5es sobre as tend\u00eancias de viagens para 2023"},"content":{"rendered":"
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Em Parte 1<\/span><\/a>, h\u00e1 algumas semanas, destacamos algumas tend\u00eancias gerais que detectamos. Estas basearam-se em recentes relat\u00f3rios de procura e opini\u00f5es de especialistas, mas tamb\u00e9m no nosso pr\u00f3prio interesse em reflectir e influenciar o com\u00e9rcio para fazer uma diferen\u00e7a positiva no pr\u00f3ximo ano.<\/p>

Esta semana, na Parte 2, analisamos algumas das tend\u00eancias que os relat\u00f3rios comerciais e os especialistas abordaram para 2023 e trazemos alguma \u201cluz do dia\u201d para o ajudar a preparar-se melhor para o resto do ano.<\/p>

Mas faremos isso sem tirar os olhos da quest\u00e3o mais importante: se \u00e9 isso que vai acontecer nos pr\u00f3ximos 12 meses, como podemos aproveitar as ondas das novas tend\u00eancias para fazer mudan\u00e7as positivas no turismo?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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OUTRAS TEND\u00caNCIAS TEMPOR\u00c1RIAS E NOVOS COMPORTAMENTOS DE VIAGEM <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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VIAGEM DE NEG\u00d3CIOS: DE PRAZER<\/em> PARA<\/em> LISNIDADE<\/em>, UM NOVO EQUIL\u00cdBRIO<\/strong><\/p>

As viagens de neg\u00f3cios tamb\u00e9m est\u00e3o mudando e descobrindo um novo equil\u00edbrio. Com mais oportunidades de trabalho h\u00edbrido e empregos totalmente remotos, as oportunidades de f\u00e9rias h\u00edbridas tamb\u00e9m est\u00e3o aumentando.<\/p>

De acordo com Tomate Preto<\/a>de<\/strong><\/span> especialistas, o h\u00e1bito de prolongar uma viagem de neg\u00f3cios por alguns dias no final \u2013 o que os levou a criar o neologismo prazer<\/strong> \u2013 agora est\u00e1 se transformando no oposto. Gra\u00e7as ao trabalho flex\u00edvel, outro neologismo lisura<\/strong> agora indica que os clientes est\u00e3o mais inclinados a prolongar as f\u00e9rias e simplesmente ajustar a rotina de trabalho para que possam operar em um ambiente mais agrad\u00e1vel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Cr\u00e9ditos das fotos: Lukas do Pixabay <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cr\u00e9ditos das fotos: Ali Kazal do Unsplash<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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NOVO LUXO E NOVO BEM-ESTAR <\/strong><\/p>

Um interesse renovado no conceito de bem-estar est\u00e1 em alta, como relatamos brevemente em um de nossos artigos resumidos<\/a><\/strong><\/span> dezembro passado.<\/p>

O conceito est\u00e1 sendo enriquecido com uma necessidade de conex\u00e3o que se move em duas dire\u00e7\u00f5es principais: para fora, em dire\u00e7\u00e3o \u00e0 natureza e para dentro, em dire\u00e7\u00e3o ao autocuidado.<\/p>

2023 O N\u00e3o-Normal da Expedia<\/a><\/strong><\/span> relat\u00f3rio de tend\u00eancias de viagens descreve a chamada 'nova onda de bem-estar', que inclui experi\u00eancias como silvoterapia <\/em>(banho de floresta) e colheita de frutas. Estes alinham-se com a imers\u00e3o total no sil\u00eancio do ambiente natural, uma nova tend\u00eancia para o pr\u00f3ximo ano, conforme relatado por Cond\u00e9 Nast Traveler<\/a>.<\/strong><\/span> A exist\u00eancia de movimentos como Parques Tranquilos <\/em>(que est\u00e1 a restaurar o valor e a import\u00e2ncia dos locais tranquilos, vendo-os como esp\u00e9cies amea\u00e7adas que precisam de ser protegidas) ou empresas como Rec\u00e1lculo<\/em>, que oferece viagens de escuta profunda para pessoas que sofrem de esgotamento, mostra a necessidade dos benef\u00edcios revigorantes e desestressantes amplamente reconhecidos que estar em um ambiente natural proporciona ao corpo e \u00e0 mente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Paralelamente a esta reconex\u00e3o com a natureza, o bem-estar em 2023 tamb\u00e9m parece estar inclinado para o tipo de experi\u00eancias que proporcionam uma liga\u00e7\u00e3o mais profunda consigo mesmo. O relat\u00f3rio da Expedia menciona sess\u00f5es de terapia do riso e de chakra, que podemos adicionar \u00e0s sess\u00f5es de terapia de dan\u00e7a e de grupo de autoconsci\u00eancia relatadas pela Cond\u00e9 Nast Traveller.<\/p>

Considerando que o conceito de bem-estar est\u00e1 a expandir-se para incluir atividades de autocuidado e a necessidade de liberta\u00e7\u00e3o do stress e da ansiedade, n\u00e3o devemos ficar surpreendidos com o aumento da c\u00e1tions secos<\/em>, ou viagens s\u00f3brias. Conforme descrito no Relat\u00f3rio Globetrender 2023<\/a><\/strong><\/span>, 'est\u00e1 ocorrendo uma \u201cmudan\u00e7a de vibra\u00e7\u00e3o\u201d, impulsionada por um interesse e uma compreens\u00e3o muito maiores da sa\u00fade e do bem-estar'.<\/p>

As viagens ao M\u00e9xico, Costa Rica, Peru ou Brasil para participar num retiro de Ayahuasca ou numa experi\u00eancia xam\u00e2nica j\u00e1 n\u00e3o s\u00e3o novidade no turismo. No entanto, parece que a tend\u00eancia recente de imers\u00e3o psicad\u00e9lica foi estimulada por novas evid\u00eancias do impacto positivo das drogas alucin\u00f3genas na sa\u00fade mental. O Cond\u00e9 Nast Traveler<\/a><\/strong><\/span> artigo fala sobre a tend\u00eancia das 'viagens' psicod\u00e9licas, bem como o aumento da popularidade do que \u00e9 conhecido como adaptog\u00eanico<\/em> alimentos \u2013 plantas comest\u00edveis e cogumelos com princ\u00edpios ativos que ajudam o corpo a combater o estresse, a ansiedade e a fadiga. Dada esta nova procura, parece uma boa ideia incluir ervas como o ginseng siberiano ou Ashwagandha, o ginseng indiano, o Tulsi (manjeric\u00e3o sagrado) e talvez as bagas de Schisandra quando atualizar os menus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A amplia\u00e7\u00e3o do conceito de bem-estar proporciona claramente oportunidades importantes para a ind\u00fastria se reconectar com a natureza e redefinir a sua rela\u00e7\u00e3o com ela.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TECNOLOGIA DE VIAGEM<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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NOVA TECNOLOGIA, APLICATIVOS E MAIS<\/strong><\/p>

Muita coisa tem acontecido na tecnologia e este \u00e9 certamente um espa\u00e7o para ficar de olho. A tecnologia de viagens pode significar muitas coisas, mas neste contexto estamos a lig\u00e1-la a experi\u00eancias de viagem mais fluidas e fluidas para os consumidores.<\/p>

A Covid-19 e as exig\u00eancias de distanciamento f\u00edsico levaram muitos hot\u00e9is a acelerar a automa\u00e7\u00e3o de muitos processos e servi\u00e7os, como check-in sem contato<\/strong>, onde voc\u00ea conclui o processo sem encontrar fisicamente o pessoal da recep\u00e7\u00e3o.<\/p>

De acordo com Justin Dawes, por Esquiar<\/a><\/strong><\/span>, companhias a\u00e9reas e aeroportos j\u00e1 iniciaram uma atualiza\u00e7\u00e3o tecnol\u00f3gica implementando a introdu\u00e7\u00e3o de biometria<\/strong>.
N\u00e3o sem quest\u00f5es e cr\u00edticas relacionadas \u00e0 privacidade e seguran\u00e7a de dados, companhias a\u00e9reas Unidos<\/em>, linhas A\u00e9reas Delta<\/em> e Avis<\/em> tamb\u00e9m est\u00e3o experimentando biometria facial, de \u00edris e de impress\u00e3o digital.
O Administra\u00e7\u00e3o de Seguran\u00e7a de Transporte dos EUA<\/em> est\u00e1 agora testando programas tecnol\u00f3gicos que combinam imagens faciais ao vivo com imagens de identifica\u00e7\u00e3o gravadas em 16 aeroportos em todo o pa\u00eds, com um plano para expandir o programa em 2023.<\/p>

Desde retirada de bagagem sem complica\u00e7\u00f5es at\u00e9 filas de seguran\u00e7a sem filas e experi\u00eancias de compra com reconhecimento facial, relata Cecily Mauran, por Mash\u00e1vel<\/strong><\/a><\/span>,<\/em> o aumento do uso de aplicativos de tecnologia criados exclusivamente para facilitar a experi\u00eancia dos viajantes no aeroporto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Realidade virtual<\/strong> (VR) tem sido usada como uma ferramenta de marketing eficaz para clientes, bem como para destinos e ag\u00eancias de viagens compartilharem e aprenderem mais sobre produtos novos e atualizados.<\/p>

Cada vez mais viajantes est\u00e3o recorrendo \u00e0 RV para inspirar suas escolhas de f\u00e9rias, de acordo com \u00daltimo relat\u00f3rio da Booking.com<\/a><\/strong><\/span>, com picos relatados na \u00c1sia, especificamente na China (75%), Tail\u00e2ndia (72%). Curiosamente, a Am\u00e9rica Latina tamb\u00e9m relata uma popularidade semelhante de VR com 54% no M\u00e9xico e 55% no Brasil. O facto de, para 46% de participantes, uma experi\u00eancia virtual poder lev\u00e1-los a adicionar novos destinos \u00e0 sua lista de desejos, mesmo que n\u00e3o tenham sido previamente considerados, mostra claramente o novo papel que a RV pode desempenhar.<\/p>

Realidade aumentada<\/strong> tamb\u00e9m come\u00e7ou a oferecer oportunidades adicionais ao sector das viagens, mas estas ainda n\u00e3o foram completamente exploradas.<\/p>

De acordo com Sukhveer Kaur, de Vida Colmeia<\/a>,<\/strong><\/span> o Internet das Coisas<\/strong> \u2013 uma ind\u00fastria em r\u00e1pido crescimento \u2013 pretende \u201cimpulsionar ainda mais o servi\u00e7o ao cliente e a experi\u00eancia geral do produto\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Cr\u00e9ditos das fotos: Hammer & Tusk do Unsplash<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Os especialistas afirmam que h\u00e1 um papel crescente reservado \u00e0 Intelig\u00eancia Artificial (IA) no futuro do turismo e das viagens, mas as implica\u00e7\u00f5es ainda permanecem parcialmente desconhecidas.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Por um lado, saudamos a entrada de novos avan\u00e7os tecnol\u00f3gicos no espa\u00e7o das viagens, mas, por outro, precisamos de continuar a olhar para ele de forma cr\u00edtica.
Se a introdu\u00e7\u00e3o de novas tecnologias pode proporcionar um melhor servi\u00e7o ao cliente, tamb\u00e9m dever\u00edamos perguntar: como a tecnologia pode nos ajudar a nos tornarmos uma ind\u00fastria mais respons\u00e1vel e sustent\u00e1vel?<\/em><\/p>

Acreditamos que se trata de utilizar a tecnologia para nos ajudar a responder melhor a objetivos espec\u00edficos, por exemplo, facilitando o acesso a servi\u00e7os de viagens para pessoas com determinadas defici\u00eancias, ou simplesmente identificando necessidades e problemas antes que atinjam uma massa cr\u00edtica, como \u00e1reas em risco do Sobreturismo.<\/p>

Portanto, ter essas metas como parte do plano geral da sua empresa ajudaria, mas em alguns casos, ter a tecnologia dispon\u00edvel poderia nos permitir atender \u00e0s necessidades de novos clientes e expandir o plano inicial.<\/p>

Em qualquer caso, a clareza de inten\u00e7\u00f5es ajudar-nos-\u00e1 a definir prioridades de forma mais respons\u00e1vel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MAIS TEND\u00caNCIAS POR VIR<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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INCLUS\u00c3O E DIVERSIDADE<\/strong><\/p>

Embora isto n\u00e3o seja uma \u201ctend\u00eancia\u201d, no sentido estrito da palavra \u2013 ou seja, n\u00e3o uma moda tempor\u00e1ria \u2013 gostar\u00edamos de falar sobre o que notamos que est\u00e1 a acontecer em torno destes conceitos, na esperan\u00e7a de que possam transformar-se em algo permanente, reconhecido e perseguido mais abertamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cr\u00e9ditos das fotos: Celebrity Cruises<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Diversidade, Igualdade e Inclus\u00e3o \u2013 ou DEI no nosso jarg\u00e3o \u2013 est\u00e1 h\u00e1 muito tempo na linguagem do nosso setor. No entanto, \u00e9 necess\u00e1ria uma an\u00e1lise separada para analisar qu\u00e3o profundamente estas palavras da moda foram penetradas e enraizadas nos valores e pr\u00e1ticas da empresa para provocar mudan\u00e7as reais.
Devemos lembrar que a jornada para a diversidade, a igualdade e a inclus\u00e3o come\u00e7a na forma como moldamos os nossos pr\u00f3prios neg\u00f3cios a partir de dentro, nas vozes e nas necessidades que inclu\u00edmos nos processos de tomada de decis\u00e3o e nas identidades que esses processos representam.
Esta jornada continua na forma como acolhemos e acompanhamos os nossos h\u00f3spedes, e no quanto estamos preparados para lidar com as necessidades das pessoas com mobilidade reduzida, ou com um conjunto de defici\u00eancias que podem ser vis\u00edveis em diferentes graus.<\/p>

Al\u00e9m disso, acreditamos que a jornada inclui tamb\u00e9m a forma como nos apresentamos ao mundo como empresas. Isto dever\u00e1 refletir os valores que defendemos e ir al\u00e9m do marketing de sucesso \u2013 e poder\u00e1 at\u00e9 inspirar uma onda de novas tend\u00eancias.<\/p>

Por estas raz\u00f5es, saudamos o movimento de novas campanhas de marketing que destacam a diversidade e a inclus\u00e3o.<\/p>

Cruzeiros de celebridades<\/em>' Projeto fotogr\u00e1fico com tudo inclu\u00eddo<\/a> <\/strong><\/span>\u2013 lan\u00e7ada em meados de 2022 \u2013 \u00e9 uma campanha poderosa que normaliza a diversidade dos viajantes, indo al\u00e9m das imagens planas e homog\u00eaneas do marketing de viagens tradicional.
A pluralidade das narrativas come\u00e7ou a entrar no espa\u00e7o do marketing e a preencher a lacuna de visibilidade que afecta uma percentagem consider\u00e1vel de viajantes. Orienta\u00e7\u00e3o sexual, identidade de g\u00e9nero, defici\u00eancia e etnia s\u00e3o apenas alguns aspectos disso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Por outro lado, o lan\u00e7amento do novo British Airways'<\/strong><\/span> cole\u00e7\u00e3o de uniformes<\/strong><\/span><\/a>, criada pelo estilista anglo-ganense Ozwald Boateng, lembra-nos que a diversidade deve ser reconhecida primeiro no interior.
O ato de incluir a identidade cultural da for\u00e7a de trabalho no uniforme \u2013 e para a British Airways que agora inclui t\u00fanica, hijab e um macac\u00e3o in\u00e9dito \u2013 mostra e celebra a diversidade e abre espa\u00e7o para novas percep\u00e7\u00f5es, al\u00e9m de criar pessoas mais engajadas e felizes. funcion\u00e1rios.<\/p>

Esperamos que a maior visibilidade desta quest\u00e3o incentive a forma\u00e7\u00e3o de mais tend\u00eancias em DEI, tanto interna como externamente.<\/p>

Como as novas tend\u00eancias de viagens inspiraram voc\u00ea a fazer uma mudan\u00e7a positiva no pr\u00f3ximo ano?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Cr\u00e9ditos das fotos: British Airways<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Palavras de Elisa Spampinato<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

In Part 1, a couple of weeks ago, we highlighted some general trends that we detected. These were based on recent demand reports and experts\u2019 […]<\/p>\n","protected":false},"author":1,"featured_media":18177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[47,1],"tags":[42,43,46,59,44],"class_list":["post-18161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-change","category-news","tag-climate-change","tag-climate-emergency","tag-climate-plan","tag-feature","tag-save-the-planet"],"yoast_head":"\nStill trending? 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