About Us
About Us
Strengthening the relationship between people, places and the world through the power of tourism.
An African proverb says ‘it takes a village to raise a child’ in recognition of the community required to build each other up. I believe as a travel community we can come together to grow tourism sustainably, whilst consciously safeguarding the natural world and our inspirational communities for future generations.
Join Inspire Global today to grow your business and reputation for positive impact tourism #PositiveImpactTourism #PositiveImpactStorytelling #StoriesinMotion
Byron Shirto
Why we exist
Travel has always had the power to do more than take us somewhere new. At its best, it changes how we see the world—and how we see one another.
Every journey is an opportunity to exchange ideas, cultures and perspectives. To challenge assumptions. To build friendships. To discover that we often have more in common than we realise. Yet too often, tourism is viewed through the lens of visitor numbers, economic value and commercial success alone.
At Inspire Global, we believe there is a better measure. We believe tourism is at its best when visitors and host communities have as much to gain from one another as they have to give. That belief is why Inspire Global exists.
We bring together trade, media and consumers because each has a role to play in shaping the future of tourism. Through storytelling, collaboration, recognition and shared experiences, we inspire better decisions, stronger relationships and lasting positive impact. Our ambition is simple. To help create a future where tourism strengthens the relationship between people, places and the world.
We believe tourism is at its best when visitors and host communities have as much to gain from one another as they have to give.
We believe positive impact tourism is to create socio-cultural, environmental, and economic benefits, that enrich the lives of both visitors and the host communities.
What we believe
Tourism is more than an industry. It is one of humanity’s greatest opportunities to build understanding.
We believe travel should create mutual value—not simply economic value. We believe destinations have far more to offer than places to visit, and travellers have far more to gain than memories alone. When tourism creates genuine exchanges of culture, knowledge and perspective, everyone leaves richer through the experience.
That belief shapes every decision we make.
How we create change
Creating meaningful change requires more than good intentions. It requires collaboration. That’s why Inspire Global brings together the three groups that shape the future of tourism.
TRADE – Supporting destinations, tourism businesses and organisations to collaborate, innovate and create more meaningful visitor experiences.
MEDIA – Championing trusted storytelling that informs decisions, celebrates best practice and inspires people to see the world differently.
CONSUMER – Creating experiences, events and campaigns that encourage curiosity, foster cultural understanding and inspire more meaningful travel.
Together, these three pillars create a connected ecosystem where ideas become action and tourism creates lasting value for everyone involved.
Inspire. Inform. Impact.
INSPIRE
We inspire curiosity, celebrate possibility and encourage people to think differently about tourism.
INFORM
We share trusted stories, knowledge and ideas that help people make better decisions.
IMPACT
We create opportunities for tourism to strengthen communities, enrich lives and build lasting relationships between people and places.
Vision
Our vision is a future where tourism is recognised as one of humanity’s greatest forces for mutual understanding. A future where visitors and host communities have as much to gain from one another as they have to give.
It’s an ambitious vision. But we believe the future of tourism will be shaped not by one organisation, but by thousands of people, businesses and communities working together.
If that future inspires you, we’d love you to be part of it.
Our goals
- To promote the wider understanding of tourism as a vital contributor in creating socio-cultural, environmental and economic benefits for destinations and its people around the globe
- To help businesses grow and nurture a global travel community of positive impact travel thinkers and champions
- To drive positive awareness and sustainable growth for emerging and established destinations
- To provide our members with year-round business support, educational resource, promotional solutions, and media opportunities
- To encourage an understanding of advocacy for diversity, equity and inclusion in the travel industry
- To collaborate by sharing best practice
- To promote gender equality, supporting and empowering women and non-binary individuals in the travel industry
- To encourage, educate, equip and provide mentorship opportunities within and for the community
- To promote economic prosperity for all nations, so all peoples and communities of the world, thrive and flourish!
Why join as a member?
- Grow your business through networking, partnerships, and resources
- Gain valuable industry knowledge through online courses, webinars, in person training, and events
- Access research reports about positive impact tourism
- Your investment in Inspire Global helps us to pursue initiatives to drive industry-wide growth in sustainable, positive impact tourism practices
