Who We Are
Who we are
Inspire Global is a purpose-led tourism organisation bringing together trade, media and consumers through events, awards, storytelling and community.
Strengthening the relationship between people, places and the world through the power of tourism.
Why we exist
Travel has always had the power to do more than take us somewhere new; at its best, it changes how we see the world and how we see one another.
Every journey is an opportunity to exchange ideas, cultures and perspectives, challenge assumptions, build friendships and discover that we often have more in common than we realise. Yet tourism is too often judged through visitor numbers, economic value and commercial success alone.
At Inspire Global, we believe there is a better measure. We believe tourism is at its best when visitors and host communities have as much to gain from one another as they have to give. That belief is why Inspire Global exists.
We bring together trade, media and consumers because each has a role to play in shaping the future of tourism. Through storytelling, collaboration, recognition and shared experiences, we inspire better decisions, stronger relationships and lasting positive impact. Our ambition is simple: to help create a future where tourism strengthens the relationship between people, places and the world.
We believe tourism is at its best when visitors and host communities have as much to gain from one another as they have to give.
What we believe
Tourism is more than an industry, it is one of humanity’s greatest opportunities to build understanding.
Travel should create mutual value, rather than economic value alone. Destinations have far more to offer than places to visit, while travellers have far more to gain than memories alone. When tourism creates a genuine exchange of culture, knowledge and perspective, everyone is enriched by the experience, and that belief shapes every decision we make.
How we create change
Meaningful change requires more than good intentions; it depends upon collaboration, which is why Inspire Global brings together the three audiences that have the greatest influence over the future of tourism.
TRADE – Supporting destinations, tourism businesses and organisations to collaborate, innovate and create more meaningful visitor experiences.
MEDIA – Championing trusted storytelling that informs decisions, celebrates best practice and inspires people to see the world differently.
CONSUMER – Creating events and experiences that inspire curiosity, foster cultural understanding and encourage more meaningful travel.
By connecting these three audiences, we create an ecosystem where ideas become action and tourism creates lasting value for everyone involved.
Inspire. Inform. Impact.
INSPIRE
We inspire curiosity, celebrate possibility and encourage people to think differently about tourism.
INFORM
We share trusted stories, knowledge and ideas that help people make better decisions.
IMPACT
We create opportunities for tourism to strengthen communities, enrich lives and build lasting relationships between people and places.
Vision
Our vision is a future where tourism is recognised as one of humanity’s greatest forces for mutual understanding – creating lasting value for visitors, host communities and the places they share.
Although this is an ambitious vision, we believe the future of tourism will be shaped not by one organisation, but by thousands of people, businesses and communities working together.
If that future inspires you, we’d love you to be part of it.
